About DigiPae
DigiPae is an early-stage fintech and digital identity platform being built by CEIVIS LLC. We are preparing the product for controlled market entry and are looking for someone who can turn an emerging fintech product into real merchant adoption and repeat consumer usage.
The Role
We are looking for a hands-on Founding Growth & Merchant Partnerships Lead to own DigiPae's early go-to-market execution.
**This is not primarily a social-media role.** You will be responsible for helping DigiPae acquire its first merchants, convert those merchants into distribution channels, attract the first consumer users, and identify repeatable growth channels. You will work directly with the Founder.
This role begins fractional and is expected to transition toward full-time.
Responsibilities
- Develop DigiPae's initial go-to-market strategy
- Recruit initial pilot merchants
- Build merchant outreach campaigns and conduct direct outreach
- Help onboard merchants
- Develop merchant sales materials and simple product demonstrations
- Build referral programs and merchant/customer referral loops
- Develop early consumer-acquisition campaigns
- Manage DigiPae LinkedIn and social growth strategy
- Develop founder-led content
- Build community and fintech presence
- Create email/waitlist activation campaigns
- Develop partnerships with local business organizations
- Identify community and small-business partnerships
- Collect merchant/customer feedback
- Track acquisition funnels, activation and retention
- Identify why users drop out during onboarding
- Run small experiments to improve conversion
- Build the initial growth dashboard
- Help move DigiPae from pilot users toward the first 1,000 activated customers
Initial Goals
**First 30 days**
- Define DigiPae's initial customer segments
- Finalize merchant positioning
- Build outreach materials and a merchant prospect list
- Establish acquisition tracking
- Begin merchant outreach
**Days 31–60**
- Recruit first pilot merchants
- Launch controlled consumer acquisition
- Activate waitlist users
- Build referral loops
- Collect merchant and user feedback
- Improve onboarding based on data
**Days 61–90**
- Expand successful acquisition channels
- Increase activated users
- Improve merchant activation and customer retention
- Develop a repeatable merchant acquisition process
- Build a roadmap toward approximately the first 1,000 users
Ideal Background
- Early-stage startup growth
- Fintech growth or payments
- B2B2C products
- Merchant acquisition and partnerships
- Community building
- Customer acquisition and lifecycle marketing
- Product-led growth
- Referral programs
- Email marketing and content strategy
- LinkedIn/social distribution
- Funnel analytics and conversion optimization
We care more about someone who has actually acquired customers than someone with a marketing title.
Commitment
- Approximately 15–20+ hours/week initially
- Willing to personally speak with merchants and users
- Comfortable doing hands-on outreach
- Long-term interest in building DigiPae